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Topic Tag: Marketing

Creating a Lead Magnet with Rachel Barker

https://vimeo.com/696706791/6c293b320eRachel Barker is a copywriter and mentor at Real Communication and helps brands to create a genuine connection with their audience. Specialising in website and sales copy, Rachel has helped hundreds of businesses over the last 12 years to attract better clients, raise their profile and create a brand that people believe in through personable …

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Essential Copywriting Tips for Virtual Assistants with Caitriona McBride

https://vimeo.com/672938801/b91a21c70b In this Masterclass, Caitriona shares with us not only “The Best 20 Keywords” that Virtual Assistants should be using in their copy but how and where to use them.  She also shares some simple but very effective tips.  A copy of the “The Best 20 Keywords” are below for you to download as well …

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Part 6 – Social Media

There are many definitions of marketing but it is essentially about understanding your clients or potential clients: identifying what it is they want and keeping them satisfied. It is about creating awareness of what you provide and the benefits of your service.  It is about raising the awareness of your brand and what it represents.  …

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Part 5 – Case Studies

A Case Study is often thought to be similar to a Testimonial but in fact a Case Study gives you the opportunity to show the real story behind supporting a client.   Through real life scenarios (cases) you get the opportunity to showcase the difference you make. These have the power to really enhance your VA …

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Part 4 – Blogging

You are probably wondering if you will need a blog?  Short answer – YES! What is a Blog? A blog is a marketing tool that allows you to get more online visibility generally through the written word. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more …

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Part 3 – Websites

Before you get started on either building a website yourself or commissioning a website designer, you need to consider a number of issues: What are the objectives for the site? What information do you want to include in your website? How does your website fit with your overall marketing strategy? Your website can be so …

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