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Part 6 – Social Media

There are many definitions of marketing but it is essentially about understanding your clients or potential clients: identifying what it is they want and keeping them satisfied. It is about creating awareness of what you provide and the benefits of your service.  It...

Part 5 – Case Studies

A Case Study is often thought to be similar to a Testimonial but in fact a Case Study gives you the opportunity to show the real story behind supporting a client.   Through real life scenarios (cases) you get the opportunity to showcase the difference you make. These...

Part 4 – Blogging

You are probably wondering if you will need a blog?  Short answer – YES! What is a Blog? A blog is a marketing tool that allows you to get more online visibility generally through the written word. Every time you write a blog post, it’s one more indexed...

Part 3 – Websites

Before you get started on either building a website yourself or commissioning a website designer, you need to consider a number of issues: What are the objectives for the site? What information do you want to include in your website? How does your website fit with...