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Topic Category: VA Mastery Course

Monthly Live Q&A Calls

Below you will find the recordings of the VA Monthly Live Q&As, which are attended by both members of the VA Membership and those on the VA Mastery Course. I never know what questions we will get asked as we go through these sessions but they are a great way of meeting new people, asking …

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Part 8 – Networking

Ivan Misner who is considered one of the world’s master networkers says ’Networking is more than shaking hands and passing out business cards. It’s about building your ‘social capital’.’ Would you do business with someone you don’t know? NO! So in turn how can you expect people to do business with you if they don’t …

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Part 7 – Newsletters

A newsletter is a really powerful marketing tool, it’s a brilliant way of keeping in touch with your client base or list. This is a great opportunity to build a relationship with your list…like, know and trust comes into this. The purpose of a regular newsletter is to provide outstanding value to your subscribers, not …

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Part 6 – Social Media

There are many definitions of marketing but it is essentially about understanding your clients or potential clients: identifying what it is they want and keeping them satisfied. It is about creating awareness of what you provide and the benefits of your service.  It is about raising the awareness of your brand and what it represents.  …

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Part 5 – Case Studies

A Case Study is often thought to be similar to a Testimonial but in fact a Case Study gives you the opportunity to show the real story behind supporting a client.   Through real life scenarios (cases) you get the opportunity to showcase the difference you make. These have the power to really enhance your VA …

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Part 4 – Blogging

You are probably wondering if you will need a blog?  Short answer – YES! What is a Blog? A blog is a marketing tool that allows you to get more online visibility generally through the written word. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more …

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Part 3 – Websites

Before you get started on either building a website yourself or commissioning a website designer, you need to consider a number of issues: What are the objectives for the site? What information do you want to include in your website? How does your website fit with your overall marketing strategy? Your website can be so …

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Part 2 – Marketing Materials

Here you are looking at your marketing tactics i.e. how you communicate with potential clients, how you will communicate to create awareness of what you do, to your client avatar specifically, how you work and how your services benefits them specifically. This is where you will communicate a very important point, which is, that you …

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